02 Nov The Secret to what Makes Tom Bilyeu so Powerful
Tom Bilyeu’s Bio
Tom Bilyeu was born in 1976 and he grew up in Tacoma, Washington.
He grew up a chubby kid in a morbidly obese family being one hundred percent convinced of his dreams of one day having a lot of money and six pack abs. But there was a problem, he was so lazy that his mom knew when he was going off to college (University of Southern California) that he’ll fail. And he did fail at film school.
His path got redirected when he became a teacher and was later employed by 2 guys (Ron Penna and Mike Osborn) who owned a tech start-up (Awareness Tech) as their copywriter. Tom says he doesn’t know exactly why they chose him but the probably thought he was bright and he could write. This was the turning point in his life because he got exposed to high performers and had a chance to discover his superpower: which was the fact that he could endure suffering by working very hard. But he says his skills were so bad and he knew so little that even though he always had the opportunity to be a part of all conference meetings, the only thing he could say during a 2-hour meeting was “good-bye” at the end of it. And he looked forward to making that contribution.
Fast forward 6.5 years later after he had gained 10% equity of the tech start-up worth like $2 million on paper, he realized that he had been chasing money without meaning and that he was miserable. So he gave back all of the asset to his partners, with a plan to move to Greece, learn Greek while living a low cost life with his wife (who is Greek) and come back to the States after having written some films to continue with his film career. Fortunately for him before he even got home his partners called him for them to have dinner and they talked about a different option; creating a business that was predicated on passion and value.
He changed the question he was asking himself from:
What do I need to do to get rich?
What will I do and love everyday even if I fail?
So he thought of the people he loved in his family who had an abusive relationship with food and were killing themselves slowly and Quest was born in 2010. Just after the recession. He even worked with ex-felons because he was more interested in people who were willing to work to make a better future for themselves than what a resume said.
He says he was not born an entrepreneur and did not have business instincts but he became one by learning (just like Marie Forleo says; Everything is Figureoutable). He started using purely social media strategies to market Quest before the phrase “SOCIAL MEDIA” was a thing.
Tom Bilyeu has a net worth of $400 million and he is married to Lisa Bilyeu
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Tom Bilyeu’s Wife
Lisa Bilyeu is Tom’s wife and she is a very inspirational character. She is Greek and is also co-founder of his two businesses Quest Nutrition and Impact Theory. She is the host of the show Women of Impact.
I rave about her wonderful instagram feed in the blog post 7 Thought Leaders to Follow on Instagram for Self-Development.
She has an amazing journey from being just a doting housewife to impacting millions of people. Read all about it in this article on Forbes.
Inspirational Quotes from Tom Bilyeu
Great books Tom Bilyeu Recommends
- ‘Mindset: The New Psychology’ by Carol Dweck
- ‘Extreme Ownership: How U.S. Navy Seals Lead and Win’ by Jocko Willink (Author) and Leif Babin
- ‘Man’s Search For Meaning’ by Viktor Frankl
- ‘Grit: The Power of Passion and Perseverance’ by Angela Duckworth
- ‘The Obstacle Is the Way: The Timeless Art Of Turning Trials Into Triumph’ by Ryan Holiday
- ‘Linchpin: Are You Indispensable?’ by Seth Godin
- ‘Relentless: From Good To Great To Unstoppable’ by Tim Grover
- ‘Start With Why: How Great Leaders Inspire Everyone To Take Action’ by Simon Sinek
Quest Nutrition and Impact Theory
Quest Nutrition was number 2 on Inc’s list of fastest growing companies in 2014. They grew 57000% in just 3 years.
When Tom got to university, he lost 60 pounds through dieting and fast-forward to when he started the company with his partners, he was out to help people by creating healthy food and snacks which tastes great. Tom, his wife Lisa, Ron Penna, Shannan Pena and Mike Osborn founded the company and started by creating nutrition bars with no added sugar from their kitchen. Their marketing strategy was to send out one thousand Quest bars and hand-written letters to fitness influencers. By using this social media strategy, they were up to $10 million in revenue in their second year only.
Tom says he was able to reach this level of success this fast by setting goals, sticking to a strict morning routine of exercise and meditation and effective time management.
Tom also went on to create Impact Theory with his wife, Lisa Bilyeu. He created it to address the pandemic of poor mindset affecting the society by constantly creating content to empower people. He says just like Disney created the most magical place on earth, he is going to create the most empowering place on earth.
He has a constant stream of high profile guests on his shows (Impact Theory, Health Theory, Relationship theory and Women of Impact)
Why I admire Tom Bilyeu so Much
I stumbled on Tom’s Impact Theory videos on Youtube and I immediately became an avid consumer of his content. The fact that he genuinely wants to help people is so clear and his humility is evident across the screen.
I also like how transparent he and Lisa are about their relationships and choices. The success he has achieved is inspiring and it is comforting to know that he comes from a place of failure, laziness and self-doubt just like most of us.
I’m glad you read this article to the end. I have similar blog posts about great thought leaders in the menu item THOUGHT LEADERS. Be sure to check it out
Tell me, who else will you like to know more of? Drop their names in the comments section and I’ll come back to you with a full expose’